Choose the right Facebook Ads management plan tailored to your business growth and campaign budget.
| Starter | Growth Most Popular | Advanced | Enterprise |
|---|---|---|---|
|
$597/month
Campaign budget up to $1,800
|
$897/month
Campaign budget up to $3,000
|
$1,997/month
Campaign budget up to $8,000
|
Custom
Campaign budget $8,000 to $40,000+
|
| Campaign setup with 1–2 campaigns focused on primary objectives | Setup and management of 3–5 campaigns, including prospecting and retargeting | Complex campaign architecture managing 5–10+ campaigns covering full funnel stages | Custom campaign structure across multiple ad accounts and business units |
| Basic Facebook Pixel installation and standard conversion tracking | Enhanced Pixel setup with custom events and conversion tracking | Pixel + Conversions API setup with granular event tracking | Advanced data integrations including server-side tracking, CRM syncing, offline conversions |
| Core audience targeting (demographics, interests) | Advanced targeting with Custom and Lookalike Audiences | Highly segmented audiences with advanced exclusion and layered targeting | Global, granular audience segmentation and extensive lookalike and custom audience sets |
| Basic retargeting setup with limited budget allocation | Comprehensive retargeting campaigns (multi-duration segments) | Full-funnel retargeting strategy including dynamic product ads and ad sequencing | Extensive full-funnel retargeting and post-conversion nurturing campaigns |
| Single or few static image ads with basic copywriting | Multiple ad creatives including images, video, and carousel ads | Large volume of ad creatives (images, videos, carousels, stories, reels) | Large-scale creative production: dozens of image/video ads, commercials, interactive formats |
| Minimal A/B testing (2 ad variations) | Ongoing A/B testing and bi-weekly optimization | High-volume multivariate A/B testing and daily optimization | Continuous multivariate testing, algorithmic budget optimization, and lift studies |
| Monthly performance reporting | Bi-weekly or monthly detailed reports with actionable insights | Weekly detailed reports and live dashboard access | Real-time custom dashboards, executive reporting, and unlimited analytics consultations |
| Basic onboarding and email support | Monthly strategy calls and dedicated account management | Weekly strategy meetings and senior-level account support | Dedicated multi-disciplinary team with frequent strategic meetings and premium support |
Need help deciding? Contact our team for a free consultation.